Fendi Designer Bag – Fendi Baguette

The launch of the Fendi Baguette shows how the worldwide fashion trend for designer handbags first began, in 1997. This small Fendi bag was designed to tuck neatly under your arm just like a loaf of bread, so it ended up being called the Fendi Baguette. This bag bore the double F Fendi logo and was designed by Silvia Venturini Fendi, and was then offered exclusively to Fashion editors at an incredibly low price. They were happy to show off their limited edition bags wherever the photographers could snap them, and the craze grew from there.